About
Wherefire is a way to publish and consume news from a geographical perspective. Publishers can quickly and easily geolocate their content and embed maps and recommendation widgets based on location on their own web sites. Users can see news stories overlaid on a map and subscribe to alerts in the areas that matter to them by drawing shapes, never missing stories in the areas they want to follow. Advertisers can be sure their messages are reaching an audience of informed users who have specifically identified their areas of geographic relevance.