theyneedu

Doing good in America is universal: 77% of Americans believe everyone can make a difference by supporting causes. 69% of the population gives. Over $310B is donated annually to causes. The average number of charities supported by an individual is 4.45. The problem – causes rely on email to fund-raise, engage volunteers, drive event attendance, and more. But nearly 70% of Americans have smartphones and email click-through rates are declining because smartphones and tablets don’t provide an optimum email experience. We use smartphones to connect causes that do good to their supporters that care and the businesses that make a difference in communities everywhere. For causes, big or small, they’re connected with their supporters through smartphones – always with them, always on. For supporters, it’s about knowing when, where, and how they can do good for the causes that matter to them. For businesses, doing good becomes a powerful and quantifiable marketing activity.