Phi Nutrition

An energy bar for the desk-bound? Another just for study time? Still another for travelers? Welcome to the world of Phi Bar, a nutrition start-up making energy bars not only about energy. Unlike traditional energy bars, which run to high carb and/or high protein content to meet the needs of marathoners and weightlifters, Phi Bars are customized to support less strenuous activities. Carbs, including sugar, are cut to a minimum, and protein is proportioned to satisfy hunger without taxing the body’s ability to process it. A higher fat content caters to the particular energy preference of muscles at rest.