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40% of all retail industry revenue is driven by discounted transactions, resulting in $2 Trillion in lost revenue. With Customer Engaged Pricing (CEP), retailers can now capture additional revenue and margin, while also building loyalty – both online and in-store. Nyopoly, Inc. has built a CEP SaaS platform, which finds the optimal transaction price between a single-buyer and a single-seller, via fast individualized pricing conversation. This unique pricing approach is the most efficient solution to the traditional fixed pricing model. CEP drives 20% lift in transaction price as compared to flat discounting. These results are significantly more effective than current industry price optimization solutions, which realize 1% - 2% lift. CEP can be seen live on showcase site Nyopoly.com. A shopping experience where every price is personal. Get current season & on trend designer brands, at a price you want to pay. It's not an auction, you're not competing against anyone. It's personal.