About
Grubhub/Seamless crammed the old paper menus from delivery restaurants onto the web and mobile which created a "restaurant first", "food second" ordering experience used by all delivery apps. Enter an address, scour restaurant names, restaurant locations, menu sections, restaurant specific item names, varying prices, options, discounts, fees, delivery distances, etc. The result is an experience too complex to add intelligence, personalization, or insight for the user. Chef Nightly uses a completely different model, we call "Food First": - Adapt and learn user’s meal preference (not just at one restaurant) - Personalized meal selections (think Netflix UX) - Normalized menus - Unified price of $12 meals (including tip)